In 2014, in a humble shop in Orange, California, Alpha Merch House was born with nothing more than a positive attitude and grit. We are proud to say that our independent, USA-based brand is deeply rooted in Southern California, where we have established ourselves as a leader in high-quality hats, bag tags, and hardgoods. Each product is proudly made and assembled in the USA, reflecting our unwavering commitment to manufacturing excellence.

At Alpha Merch House, our mission is simple: to create products that inspire a winner's mindset. We are dedicated to delivering fully custom products, crafted with precision and care, for those who demand the very best in life. Our reputation for quality and customer service is built on our passion for design artistry and our commitment to supporting the underdog.

Every product we make embodies a powerful combination of originality, high performance, and attention to detail. We’re here to support individuals who compete with a winner's mentality and live by a personal code of substance, style, and character.

At Alpha Merch House, we don’t just build products—we build a community of champions ready to conquer the world.